The DMS that runs
your whole dealership.
Stock, AutoTrader broadcasting and margin VAT — plus the parts other platforms skip: key tracking, PDIs, deliveries, warranty and photo processing. Eighteen tools, one subscription, live in 24 hours.
If any of this is your week,
we built DealerGate for you.
Is your website showing up in AI search?
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews for car recommendations before they ever reach a search results page. Most dealer websites are invisible to them — no structured data, nothing an answer engine can read.
Every DealerGate website is SEO and AEO optimised — marked up so answer engines can read your stock and quote you in their answers.
Still building finance invoices in a spreadsheet?
Copying the VIN, engine number, mileage, registration and derivative across by hand for every finance company — then checking it twice because one wrong digit means the payout gets rejected.
Pick the vehicle, pick the customer, send. Every detail is already on the record, and margin VAT is calculated for you.
Do you know where every car actually is?
One car's at the bodyshop, one's waiting on a part, one's booked for delivery Friday — and it all lives in WhatsApp messages, a whiteboard and somebody's memory.
One workflow from purchase to after-sales. Every vehicle has a status, an owner and a next action.
Is your team working off the same information?
Sales quote one price, the workshop has different prep notes, and nobody's sure which version of the appraisal is current.
Add your whole team — unlimited users. Everyone sees the same live record, and every action is attributed to whoever made it.
A finance invoice in three steps
No re-typing VINs. No spreadsheet. No rejected payouts because a digit was wrong.
Pick the vehicle
VIN, engine number, registration, mileage and derivative are already on the record from the day you bought it.
Pick the customer or lender
Select the finance company and the invoice is addressed and formatted the way they expect it.
Send it
Branded PDF, margin VAT applied automatically, filed against the vehicle and ready to e-sign.
Purchase to after-sales, all in one place
Every vehicle moves through the same tracked stages. Assign tasks, see live status, and know exactly what's holding a car back from the forecourt.
1. Purchase
Appraise, cost, and collect. Private purchases tracked from collection to forecourt arrival.
2. Prep
Assign valeting, paint and mechanical work. Every cost logged against the vehicle as it happens.
3. Delivery
PDI signed off, driver assigned, customer notified by SMS, handover e-signed at the door.
4. After-sales
Warranty claims and complaints handled in a structured process with a full audit trail.
Appraisals, PDIs and reports — built around you
Your appraisal forms, inspection checklists and report layouts are fully customised to how your dealership actually works — not forced into someone else's template.
Connect your whole team
Add unlimited users across sales, workshop, valeting and admin. Everyone works from one live record, and every action is attributed to the person who made it.
Connected where it matters most
Enter a vehicle once — it goes everywhere, instantly.
Everything your dealership needs.
Nothing it doesn't.
Eighteen features. One monthly subscription. No bolt-ons, no hidden fees, no long contracts.
Margin VAT & Invoicing
Automatic Margin VAT on every eligible sale. Branded invoices in seconds. HMRC MTD-ready VAT export. Xero & QuickBooks sync.
AI Photo Background Removal
Remove backgrounds in under 10 seconds. Bulk process your entire stock. AI trained on vehicle images — cleaner edges than generic tools.
E-Signatures
Legally binding under UK law. IP-tracked & time-stamped. Send via SMS or email — customers sign on their phone in seconds.
Smart Key Management
NFC & QR tag scanning. GPS forecourt tracking. Ping any key from the app — it beeps on command. Full audit trail per movement.
AI Dealer Chatbot
24/7 customer engagement. Trained on your live stock. Books test drives. Pre-qualifies finance. Never miss an out-of-hours enquiry.
Bespoke Dealer Websites
Live stock from your DMS. Finance calculators. Reserve Online via Stripe. SEO-ready. Google AI Overview compatible. Live in 48 hours.
iOS & Android Apps
Face ID login. Scan keys by NFC. Complete PDIs with photos. Process deliveries. View profit reports. Manage everything from your phone.
In-House Warranty
Run your own warranty pot. No third-party fees, no per-policy cost. Set cover levels per vehicle. Keep the margin yourself.
Reports & Analytics
Live dashboard. Profit per vehicle. Stock age report. Lead source tracking. Staff performance. CSV & PDF exports.
Plus 9 more tools in your DealerGate subscription
Most platforms help you advertise cars.
DealerGate runs the dealership.
Stock feeds, a website and a finance calculator are table stakes — everyone has those. The hours actually disappear on the forecourt: chasing keys, prepping cars, completing PDIs, arranging deliveries, and handling what comes after the sale.
The baseline. If a platform can't do these, it isn't a contender.
- Stock management & advertising feeds
- A dealer website with finance quotes
- Invoicing and VAT
- Lead capture and reporting
- Accounting integrations
DealerGate does all of this too — properly, and included as standard.
The forecourt operations most platforms leave you to solve on paper.
- Smart key management — GPS tracking, NFC tags, ping a key and it beeps
- PDI & inspections — photo evidence, bodywork map, customer sign-off
- Delivery & collection — driver assignment, SMS updates, handover e-sign
- In-house warranty — run your own pot, keep the margin, no per-policy fees
- Photo processing built in — backgrounds removed in seconds, bulk across your stock
- Complaints & full audit trail — every key move and document, FCA-ready
One subscription covers both columns. No separate warranty provider, no photo-editing service, no paper key book, no spreadsheet for deliveries.
FCA audit trails. HMRC Making Tax Digital VAT exports. Margin VAT calculations. Legally binding e-signatures. Consumer Rights Act 2015 delivery flows. Every area covered, automatically.
Your entire dealership in your pocket
The DealerGate app gives you and your team full control from anywhere. Check stock, scan key tags with NFC, complete PDI checks, process deliveries, and view your profit dashboard — all on your phone.
- Face ID & Touch ID biometric login
- NFC & QR key tag scanning
- Complete PDI inspections with photos
- Process deliveries & e-sign handovers
- Push notifications for new leads
- Real-time stock and profit dashboard
Built for UK independent dealers
Whether you're a solo trader or running multiple sites — DealerGate fits.
Small Independents
10–50 cars. Currently using spreadsheets, WhatsApp, and Word invoices. DealerGate replaces all of it and saves hours every week.
Growing Dealerships
50–300 cars. Retail and trade mix. Need AutoTrader sync, proper invoicing, staff tracking, and a customer-facing website — all talking to each other.
Multi-Site Groups
300–1,000+ cars across sites. Need consolidated reporting, multi-location stock, and full FCA compliance across the whole group.
Live in 24 hours. Here's how.
Book a Demo
A 20-minute call where we walk you through the full platform tailored to your dealership size and mix.
We Import Your Data
Our team migrates your stock from your current system. No manual re-entry. No downtime. No lost vehicles.
Go Live in 24 Hours
Your full DMS is live — stock broadcasting, invoicing, apps, everything — within one business day.
Ongoing UK Support
Real people, UK-based. Available when you need them — not just during office hours. Call us on 0333 772 4639.
What UK dealers say
Read what dealers say about DealerGate on Trustpilot — every review independently verified.
Start from £99 a month
Begin with a website, or take the full platform. No setup fee either way.
- Bespoke design around your brand
- Live stock — no manual uploads
- Mobile-first & SEO-ready
- Live in as little as 48 hours
- Everything in the website plan
- All 18 platform features
- Onboarding & data migration
- Unlimited staff accounts
- iOS & Android apps included
- No bolt-on module fees
All plans include UK-based support. No setup fee, no long-term contract.
Common questions
How much does DealerGate cost?
A dealer website starts at £99 a month. The full DMS is priced on the size of your operation and the modules you need — book a 20-minute demo and we'll give you a figure on the call. There's no setup fee and no long-term contract.
How quickly can I get started?
Most dealers are fully live within 24 hours. We handle the data migration from your existing system so you don't lose a single day of selling.
Are DealerGate websites optimised for AI search?
Yes — every DealerGate website is both SEO and AEO optimised. Structured data marks up your stock so answer engines like ChatGPT, Perplexity and Google's AI Overviews can read your vehicles and cite your dealership when buyers ask them for recommendations.
How do I create a finance invoice?
Three steps: pick the vehicle, pick the customer or finance company, and send. The VIN, engine number, registration, mileage and derivative are already on the vehicle record, and margin VAT is applied automatically — no spreadsheet, no re-typing, no rejected payouts from a mistyped digit.
How many staff can I add?
Unlimited users, included. Add sales, workshop, valeting and admin — everyone works from the same live record, and every action is attributed to whoever performed it.
Does DealerGate connect to AutoTrader?
Yes — AutoTrader, eBay Motors, Motors.co.uk, Facebook Vehicle Listings, and Google Vehicle Ads are all connected. Enter a vehicle once and it goes live on every platform simultaneously.
Does it handle Margin VAT automatically?
Yes — every eligible used vehicle sale has Margin VAT calculated correctly and applied to the invoice automatically. VAT return exports are HMRC MTD-ready.
Is there a mobile app?
Yes — available on both iOS and Android. Search "DealerGate" on the App Store or Google Play. Manage stock, keys, PDIs, deliveries, and leads — from your phone.
Do I need to be tech-savvy to use it?
No — DealerGate is built for dealers, not software engineers. It's intuitive, and our onboarding team walks you through the whole system before you go live.
Who is DealerGate built for?
UK independent car dealers holding 10–1,000 vehicles. Whether you're retail-only, trade-only, or mixed — DealerGate covers every part of your operation from a single dashboard.
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Ready to modernise
your dealership?
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