Ask five website providers what a car dealer website costs and you'll get five very different answers. The price depends less on the number of pages and more on what the site does: how stock gets onto it, how buyers see finance figures, and whether anyone can find it. Here's what you're paying for.
What you're really paying for
- Design. A design set up around your brand, built for phones first, because that's where most buyers browse.
- Live stock. A feed that puts your cars on the site and takes sold ones off, ideally straight from your DMS so nobody updates it by hand.
- Finance. A finance calculator so buyers can see monthly payments, sometimes connected to a finance provider such as Codeweavers.
- Lead handling. Enquiry, part-exchange and test-drive forms that land somewhere your team will actually follow up.
- Search. Technical SEO, structured data and fast pages, so Google, and now AI tools like ChatGPT, can read your stock.
- Hosting, security and support. Hosting, an SSL certificate, backups and someone to call when you need a change.
Monthly fee or upfront build?
Most dealer website providers charge a monthly fee that covers hosting, the stock feed and support, sometimes with an upfront setup or design fee on top. A one-off build can look cheaper, but you still need hosting, a stock feed and someone to make changes, so compare the total cost over two or three years.
Costs to watch out for
- Setup or design fees charged before the site goes live.
- Long minimum contracts that are hard to leave.
- Extra charges for each stock feed, page or change.
- Finance calculators, chatbots or photo tools sold as add-ons.
- Sites that need stock typing in by hand, which costs staff time every week.
What a DealerGate website costs
| Plan | Price | What you get |
|---|---|---|
| The Essentials | £79–99 a month | Responsive dealer website, unlimited pages, live stock integration and finance calculators |
| Growth / Pro SEO | £149–179 a month | Adds full SEO and AEO optimisation, lead capture tools and basic digital invoicing |
| Full DMS & AI Suite | £249–299 a month | Adds the complete DMS, the 24/7 AI chatbot, e-signatures and the Virtual Showroom |
There's no setup fee and no long-term contract on any plan, and the final price within each band depends on your stock volume. Dealer groups can talk to us about Enterprise.
How to compare quotes
- Ask what's included in the monthly price and what costs extra.
- Check how stock gets onto the site, and how quickly sold cars come off.
- Ask whether the site has a finance calculator and how it's provided.
- Find out where enquiries go and who sees them.
- Check the contract length and the notice period.
- Look at live sites the provider has built for other dealers.
You can see live DealerGate sites on our Our Dealers page.
Frequently asked questions
How much does a car dealer website cost per month?
It varies by provider and by what's included. DealerGate dealer websites start at £79 a month on The Essentials plan, with live stock and finance calculators, and no setup fee.
Is there a setup fee for a DealerGate website?
No. There's no setup fee and no long-term contract on any DealerGate plan.
Can my dealer website show live stock from my DMS?
Yes. A DealerGate website is fed from your DealerGate stock, so new cars appear and sold cars come off automatically.
Do dealer websites include a finance calculator?
DealerGate websites include a finance calculator, so buyers can see monthly payments on each car.
How long does a dealer website take to build?
A DealerGate dealer website can be live in as little as 48 hours.
Get a dealer website from £79 a month
Live stock, finance calculators and enquiries straight into your leads inbox, with no setup fee. See dealer websites.